Official Website

Hey!
I'm Aaron Fesh.

Effective project manager with a background in sports business development, experiential marketing, digital media & venue management. Featured in publications like Puck Empire, The Hockey News, NHL.com & more.

🏆 Guinness World Record Holder Facility Ops Coordinator — Edge Ice Arena San Jose Sharks Colorado Avalanche Colorado School of Mines

SJSharks Gaming

I oversaw all video gaming & esports-oriented business, digital media & experiential marketing operations for the San Jose Sharks. I founded SJSharks Gaming, a platform for gamers of all backgrounds to showcase their skills, engage with their peers and enjoy the thrill of relevant video game entertainment.

View SJSharks Gaming Portfolio →

Colorado Avalanche & Mammoth

I was a member of the 2021–22 Colorado Avalanche & Colorado Mammoth Promotional Team, where I prepared and executed promotional activations throughout Avalanche and Mammoth home games at Ball Arena. Both teams won the Stanley Cup & the NLL Championship respectively in 2022.

🏆 Championship Ring Recipient

NHL Social Media & Learn to Chel

I've been featured on NHL social media content with my most recent appearance being on the Learn to Chel web-series hosted by Arda Öcal. We discussed my work coaching in and marketing the 2021 ASHA Esports Challenge and my former work with the NHL Power Players Youth Advisory Board while playing NHL 21.

Watch on Instagram →

About Me

Winner's win, and between a Guinness World Record, a Stanley Cup ring, numerous hockey championships & more, I propel talented teams to the winner's circle.

As a project manager, my designed projects leveraging work management tools like Asana have reached millions across the world on platforms like TikTok, Instagram & Twitch, and in-person at venues like SAP Center, Tech CU Arena and Santa Clara University for major brands like the San Jose Sharks of the National Hockey League.

🏆 Guinness World Record

Guinness World Record

I launched SJSharks Gaming on February 1st, 2023, by breaking an official Guinness World Record for the Longest Marathon of an EA NHL videogame alongside Carlo "CarPig" Picchietti. The record currently stands at 24 hours & 12 minutes of consecutive gameplay. This event was broadcast live on San Jose Sharks Twitch from SAP Center in benefit of Elevate Tutoring, a STEM education program for financially in-need students based out of the Bay Area.

Read on NHL.com →

Experiential Marketing

SJSharks Gaming Theme Night

I designed an entire theme night on behalf of the San Jose Sharks, featuring an array of video game-themed giveaways, activities, activations and promotions for over 15,000 fans to enjoy. This included: Tech Tattoo sticker giveaways, themed in-arena presentation, a Super Mario-inspired SJ Sharkie skit, concourse arcade games & an exclusive NFT. Alongside Aramark I also designed apparel and specialty food & alcoholic beverage offerings for this night.

Read on NHL.com →

Digital Media

SJSharks Gaming Content Creation

I managed the SJSharks Gaming content creation team — Carlo "CarPig" Picchietti, Rahil Vydelingum, Brontë Beggs, Matthew Di Iorio, Christo Vasilakos, William Tanguay & Nikolas Kritikos. This team made digital content across EA Sports NHL, Marvel Rivals, Fortnite & more. We generated nearly $400,000 USD in earned media value per year with over 60,000,000 annual impressions.

View TikTok →

Tournament & Broadcast Production

SJSharks Gaming Pacific Cup

I directed the largest team-based EA Sports NHL competition of the year, the SJSharks Gaming Pacific Cup Presented by WD_BLACK, for thousands of players & fans across the United States & Canada. This tournament featured $100,000 USD in partnership-driven cash prizing since inception in 2021. An in-person Live Final was broadcasted from Santa Clara University in April 2023, featuring the official New York Islanders Gaming Team.

SJSharks Gaming Pop-Up Stand

The SJSharks Gaming Pop-Up Stand brought the excitement of video gaming directly to fans at select San Jose Sharks & San Jose Barracuda events throughout the season. Events included the 2024 AHL All-Star Classic, 2024 Sharks Draft Party, 2024 Prospects Scrimmage & select AHL games. Thousands of young fans & their families engaged with games such as EA Sports NHL, Gang Beasts & more.

Merchandise

SJSharks Gaming Merch

SJSharks Gaming merchandise was sold exclusively at the Sharks Pro Shop. This collection featured shirts, hats, hoodies & more designed by the San Jose Sharks graphic design team.

Shop Collection →

🏆 Champions!

Big Bear Ice Arena — D4 Champions

I won Big Bear Ice Arena's 2025–26 D4 Fall/Winter league championship with the Bad Dads team as a center, in a 4–3 overtime victory against the Cura Vistas team.

Coaching

Foothills Flyers

I'm a USA Hockey CEP Level Two Certified Coach through the Foothills Flyers youth hockey club located at Foothills Ice Arena in Lakewood, CO. I specialize in defensive play & positioning, and currently serve as Assistant Coach for the 10U B group.

In 2025–26 we won the Foothills All-American Classic tournament, the Fargo Youth Hockey Squirt International Consolation Championship, the CAHA Centennial Cup Championship & made the CAHA/RMHF Playoffs.

Alumni & Charity Games

San Jose Sharks Front Office & Alumni Team

I represented the San Jose Sharks in their annual Sharks vs. San Francisco Earthquakes & Team Trans Pride Night exhibition games, demonstrating the Sharks' commitment to supporting marginalized communities in the Bay Area.

Hey!I'm Aaron Fesh.